Want to sell to Europe? Start here.

Start selling in Hungary with our 90-day pilot. We buy your stock, promote your products and report what sells.

Your company pays a pilot fee for the launch work.

Send your product range See a sample report

The programOne contract, one contact

Before
Assess
Agree the products, quantities and pilot fee.
Until stock lands
Prepare
Prepare product pages and pricing while the stock is in transit.
Days 0 to 30
Launch
Launch through our webshop and reseller channels.
Days 30 to 90
Test and review
Test prices and promotions. Progress briefs on days 30 and 60.
Day 90
Decide what comes next
Review results and propose the next order and 12-month plan.

Who is it for

Your range Your own brand in IT accessories, storage, networking, power or security. CE and DoC available or in progress.

Your goal Build or strengthen your sales presence in Hungary.

To start Factory prices, MOQ, product information and one contact person.

Distribution+

What we do for your brand

Distributionpaid by our margin on the goods

We buy your stock, hold it in Budapest and sell through our webshop and resellers. We handle delivery, returns and warranty cases.

Your 90-day launchpaid by the pilot fee

Prepare your products for sale

Hungarian and English product pages, images, a Hungarian quick-start guide and an animated product video.

Reach our resellers

Launch mailing, dealer prices and product feeds, with suitable bundles.

Test your market position

Competitor price checks, price tests and buyer feedback on the agreed schedule.

Promote through BYB

Customer newsletters, homepage and category placements, and buying guides.

CE and documentation support

We check CE documentation, labels and manuals. Specialist partners help with missing requirements.

The fee covers our own channels. Paid advertising is not included.

How payment works

We agree the fee and stock order in writing before either company pays.

Your company → BYB
The pilot fee comes firstAgreed for your range, usually about twice the launch stock value. No listing fee, commission or marketing budget on top.
BYB → your company
We pay your goods invoice in fullWithin three banking days of receiving your fee we send payment at your normal list price. You ship once our payment arrives.
BYB → your company
Half the fee comes backIf we continue, we add 50% of the pilot fee to our payment for the first regular order.

Example: EUR 10,000 pilot fee; EUR 5,000 stock purchase; EUR 5,000 added to our first regular order payment if we continue. Your fee is agreed individually.

What the fee covers

The agreed launch work, market measurements and written reports. You can reuse the content and reports we create for your range in other markets.

What it does not

Further orders depend on the pilot results. If we stop, the stock remains ours and the report remains yours.

Payment and responsibilities in detail

1 · SignatureNo payment
Both amounts are agreed before any money moves.We sign the written offer. You issue the invoice for the launch stock, we issue the invoice for the pilot fee.
2 · FirstYour company → BYB
The pilot fee.There is no fixed price list. We agree the fee with you, range by range, in the written offer; it is usually about twice the value of the launch stock. It pays for the launch work: research, content, video, promotion in our own channels, reseller activation and the reports. There is no listing fee, commission or marketing budget on top.
3 · Within 3 banking days of your feeBYB → your company
We pay your goods invoice in full.We send payment for the launch stock, at your normal list price, within three banking days of your fee reaching us. From here the stock is ours: no consignment, nothing is sent back unsold.
4 · Once our payment arrivesNo payment
You ship.Freight, import clearance and customer returns are on our side.
5 · First regular orderBYB → your company
Half the fee comes back when we continue.If the pilot turns into regular orders, half the pilot fee comes back to your company: we add it to our payment for the first regular order. If we do not continue, nobody owes anything more: the stock stays ours, the report stays yours.

The only refund: if we have not sent payment for your goods within three banking days of your fee reaching us, the pilot fee is returned in full.

We build each launch around the brand. Here is what we did for Tiandy.

Our research found lower prices on comparable Tiandy hardware in a market dominated by Hikvision and Dahua. The next step was to help installers compare the options and try Tiandy.

Make the price advantage clearOur model finder matches 100+ Hikvision and Dahua models with Tiandy alternatives. Installers can compare technical details and measured Hungarian prices.
Make switching easierSwitching guides, sizing tools and troubleshooting help installers prepare for their first Tiandy job and solve problems on site.
Support the first orderBudapest stock, warranty replacements from stock and email support back the first purchase. We reach installers through the mailing list we built, with regular offers and practical advice.

Open the installer hub

Model finder

Measured competitor prices

Storage and PoE calculator

First installation guide

Troubleshooting guide

Installer knowledge base

Detailed product pages

Downloads and support

Your day-90 report

Briefs on days 30 and 60; a Market Entry Report on day 90.

Sample report for a fictional brand.

Market Entry Report
90-day review · confidential · issued 2026-06-01

Prepared forShenzhen Lanwei Digital Co., Ltd.

ProductLANWEI LW-P1 portable SSD, 1 / 2 / 4 TB

MarketHungary, B2C and B2B

Period2026-03-02 to 2026-05-30

1 · Executive summary

Next order2 of 3 SKUs

Reorder the 2 TB and 4 TB. Sell out the 1 TB.

Proposed order for the next quarter: 120 × 2 TB and 80 × 4 TB. The 1 TB meets 31 Hungarian sellers of comparable 1 TB models and only moved after a 6% price cut.

74%sell-through52 of 70 units

7resellers ordered3 of them reordered

0.93price indexnet realised price ÷ net market median, 2 TB and 4 TB, unit-weighted

1.9%RMA rate1 case, cable

W5first reseller reorderweek 5 of 13

Weekly units sold

1W3 · price test, 1 TB −6%
2W5 · reseller mailing, dealer price list
3W7 · Mac and Windows setup guide published
4W11 · 4 TB out of stock for 4 days

Sell-through per SKU

Per SKU, EUR excl. VAT

SKU	Stock	Sold	Target RRP	Realised ASP	Market median	HU sellers	Next
1 TB	20	9	58.00	54.50	52.90	31	sell out
2 TB	30	26	84.00	83.10	89.40	14	order 120
4 TB	20	17	139.00	137.20	146.00	9	order 80

Channel mix, units

40%46%14%

Webshop 21Resellers 24Installers 7

Feedback by theme

Cable length11 of 24 reseller comments: the 20 cm USB-C cable is too short for desktop use	Ship a 50 cm cable with the EU SKU
Hungarian manual6 buyer questions	Add a Hungarian quick-start sheet
Transit0 damaged of 52 units delivered	No packaging change needed so far
Dealer price3 resellers tie listing to the 4 TB staying under EUR 150 net	Hold the 4 TB dealer price

Page 1 of 18 · Executive summarySources: BYB sales ledger, reseller orders, our price measurements (comparable models, Hungarian webshops, excl. VAT)

Market Entry Report
Page 7 of 18 · blurred in this sample

7 · Unit economics

Landed cost per SKU with freight and clearance, recommended retail and dealer price, and the margin left for the reseller and for us.

Contents

Executive summary
Program scope and timeline
Market landscape. Competitor prices and sellers per SKU, Hungary and EU
Import and listing readiness. CE, DoC, labels and manuals
Sales performance. Weekly units, prices and channel mix
Customer and reseller feedback. By theme, with the return cases
Unit economics. Landed cost, retail and dealer margin
Channel map. Where the units went, by channel type
Next order and 12-month plan

Send us your range

A price list and a few answers are enough to start the conversation.

Most useful
Factory price and MOQ per SKU, a catalogue or datasheets, CE and DoC availability.
Confidential
What you send is used only to assess your range. It is not passed to third parties and not used for marketing.
Prefer to write?
info@byb.hu or WeChat Denes_Apor_BYB, any format, any language.

Not a manufacturer?Selling stock to BYB: supplier page Buying from BYB to resell: reseller program